At Jabra, we believe in the power of technology to make the world a better place. Our products keep people connected – to their work, to their favorite media and to the people they love – wherever they are in the world, cutting out thousands of hours of unnecessary travel every single day.
But technology hasn’t always been inherently sustainable, which is why we’re actively working towards a more sustainable future – from how we design, create and distribute our products, to our day-to-day operations and supply chain management.
Because you can’t make life sound better if you’re not also making the world better.
Sustainability is about more than ticking boxes. That’s why we’re actively working to improve sustainability across every part of Jabra.
The UN’s 2030 Agenda for Sustainable Development outlines 17 Sustainable Development Goals (SDGs) to work towards a more sustainable future. As part of our commitment to the UN Global Compact, we’ve identified the five goals that directly relate to what we do.
We’ll work across our entire organisation to ensure that these development goals are not just part of what we do, but the essence of everything we do.
From motion sensors for fitness tracking, to PeakStop™ hearing protection, our products are designed to support a happier and healthier life, whatever you’re using them for. Inside Jabra, we comply strictly with regulations on chemical and hazardous substances, protecting our employees and ensuring a safe working environment for everyone.
We set high internal standards for fairness and we work closely with all of our suppliers to ensure that human and labour rights are protected. We carry out regular audits and through our commitment to the UN Global Compact, we ensure we’re always holding ourselves to the highest possible standards.
We operate right at the cutting edge, developing technology and services for the future and innovating our way to a more sustainable way of doing things. We understand the impact that large companies can have on the environment and we actively seek out new ways of doing things, to limit that impact.
We constantly review and evaluate the materials and processes we use to build our products. We have a robust set of policies and practices across areas such as conflict minerals, responsible sourcing and anti-corruption and we’re diligent in upholding these high standards across our entire value chain.
We’re constantly working to reduce our carbon footprint through streamlining our activities and increasing efficiency in both manufacturing and distribution. As well as this, we develop products that help others do the same – using our video conferencing is up to 92% more climate friendly than holding that meeting in person*.* “Climate footprint of a video meeting using Jabra PanaCast and comparison to face-to-face meeting” – 2.0 LCA Consultants for GN (2019)
As anyone who knows us knows, we lead, we don’t follow. So, using the UN’s Sustainable Development Goals as our guide, we’ve made a few promises. These build on the solid foundation laid out by the UN, relating directly to the work we do, and the technology we build.
The Jabra promises focus on the four priority areas where we believe we can make the greatest impact globally:
When you’re building products that are designed to help reduce carbon emissions by eliminating unnecessary travel, it’s important to consider the environmental impact of creating those products in the first place.
That’s why we measure the carbon footprint of our products against the carbon emissions potentially saved by using them. In 2019, an external consultancy* conducted an environmental life cycle assessment of our Jabra PanaCast camera. The report analysed the materials used, the manufacturing process, distribution and energy consumption, to determine PanaCast’s climate footprint.
The results clearly showed that, even after considering all of these variables, using PanaCast is more environmentally friendly than traveling to that meeting. In fact, in terms of direct impact to the climate, one return flight from London to New York is equivalent to a whopping 2,600 hours of video conferencing with PanaCast.
* “Climate footprint of a video meeting using Jabra PanaCast and comparison to face-to-face meeting” – 2.0 LCA Consultants for GN (2019)
The planet isn’t disposable, so the technology we build shouldn’t be, either. In order to protect the environment for future generations, it’s vital that we find ways to mitigate the impact that electronic devices can have – from packaging, to distribution, to disposal.
That’s why we actively consider the six dimensions of building sustainable technology, with every single device we create*.
We use a data-driven approach. We measure the carbon footprints of our products, to ensure we’re making the right decisions. We then use that data to make changes that will have the largest environmental impact, while meeting the requirements of our customers.
We’re switching to more sustainable materials for our products and packaging, as well as working towards being more transparent on the packaging about the carbon footprint of the products themselves. We build reliable, durable products that are built to last and we’re working to ensure we’ve considered repairability in every product we build. We also offer trade-in and recycling incentives to our customers. Through all of these initiatives and more, we’re working on building a more sustainable Jabra.
*For more detail on our current activities in these 6 dimensions, see pages 15-18 of our 2020 Sustainability | ESG Report.
As a global company, we know that our impact extends far beyond these four (virtual) walls. That’s why we’ll only work with suppliers who uphold the UN Principles of Responsible Business.
We carry out annual audits with suppliers, with particular emphasis on the following areas:
Suppliers that fail or only pass conditionally, are given a chance to improve. But we don’t take it lightly; if they aren’t able to meet our high ethical standards, we simply won’t work with them.
Building electronic devices requires the use of certain materials to make them work. Currently, our products contain tantalum, tin, tungsten and gold, all of which can be considered conflict minerals if they originate from mines controlled by military groups.
We require any supplier we work with to exclude conflict minerals originating from mines in military-controlled regions and to be able to clearly demonstrate how they’re doing this. At the same time, we’re using the five-step due diligence guidance laid out by OECD* to enforce a strict audit programme across every part of our value chain, to ensure your new headphones don’t come with a heavy conscience.
*The five-step due diligence guidance is described in “OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas”
Flexible and remote working has exploded recently, but this ain’t our first rodeo. In fact, we’ve been aligning priorities on the school run, brainstorming from five different countries at once and getting our work done from anywhere and everywhere, since The Backstreet Boys were still a thing (and Corona was just a brand of beer).
And since we’ve always believed that actions speak louder than words, we’ve committed to halving the carbon footprint of our employee air travel by the year 2025.
Reducing carbon emissions by reducing travel is something that runs much deeper than our products. It’s a way of life that we’ve been living and breathing for years.
Jabra already carries sustainability-focused certifications and accreditations in many key areas and we’re constantly working to grow and expand that list. Here’s where we’re at today.
To find out more about how Jabra and GN are prioritising sustainability across every level of our organisation, read our full sustainability report here.